
DOINK DOINK
AAAHHHH!!!!!!
WHITE HOUSE, HERE WE COME!!!!
Welcome friend! Consider this your online Steve-and-Adam's room! Traber 611 Online! So kick back, grab your favorite SAGA-esque snack, turn down the lights, and get ready to relive the good old days!
This blog (with the probable exception of Coye—in fact, that’s mostly the reason why we keep you around, Coye, to smash up the normativity of our assumptions. Or something.) is populated by fans of the range of apps Google has developed and made freely available. I myself use Google’s Gmail, Calendar, Reader, Notebook, Docs and Spreadsheets, oh, and that little-known search engine they cobbled together. Siva Vaidhyanathan is not one of these, and he’s working on a book called The Googlization of Everything: How One Company is Disrupting Culture, Commerce and Community—And Why We Should Worry. An interesting sample:
“The damage Google has done to the world is largely invisible. Google got big by keeping ads small. It carefully avoided pinching our marketing-saturated nervous systems and offered illusions of objectivity, precision, comprehensiveness, and democracy. After all, we are led to believe, Google search results are determined by peer-review, by us, not by an editorial team of geeks. So far, this method has worked wonderfully. Google is the hero of word-of-mouth marketing lore. Google guides me through the open Web, the space that Microsoft does not yet control. Yet Google must get bigger to satisfy its new stockholders. It must go new places and send its spiders crawling through un-indexed corners of human knowledge. Google’s mission statement includes the rather optimistic and humanistic phrase, “to organize the world's information and make it universally accessible and useful.” But Google co-founder Sergey Brin once offered a more ominous description of what Google might become: “The perfect search engine would be like the mind of God.””
[h/t Alan Jacobs]